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concise definitions for key concepts

The ºÚÁÏÉçÈë¿Ú Measurement & Optimization Dictionary

A Complete Guide to ºÚÁÏÉçÈë¿Ú and Business Terminology

ºÚÁÏÉçÈë¿Ú and advertising is an age-old industry that continues to evolve by the day. The ºÚÁÏÉçÈë¿Ú Measurement & Optimization Dictionary is an easy-to-use reference that provides concise definitions for marketing and business terminology to help guide marketers through the complex landscape of marketing measurement and attribution. This can be a handy reference to train your team or to explain strategies to stakeholders. Included are definitions for terms such as:

  • A/B Testing
  • Big Data
  • Churn Rate
  • GDPR
  • Key Performance Indicators (KPIs)
  • Paid Media
  • Test & Learn
  • Unified ºÚÁÏÉçÈë¿Ú Measurement (UMM)

Download our dictionary today to help your team understand key marketing concepts.

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About ºÚÁÏÉçÈë¿Ú

Forward-looking brands rely on ºÚÁÏÉçÈë¿Ú to deliver accurate person-level unified marketing measurement across both online and offline channels to maximize their media spend, creative rotation, brand impact, and, ultimately, their marketing ROI.