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Nathan Faulkner

A/B Testing

What Can Marketers Do in a Recession?

Published August 29, 2022

With the looming on the horizon, marketers have the right to be worried. After all, marketing is often the first thing cut when...

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Fortune favors the bold when it comes to marketing measurement in a cookieless future

Published August 4, 2022

Google recently announced it will once again delay its goal to sunset cookies from 2023 to sometime in 2024. For many in the advertising industry...

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