黑料社入口

NEW YORK--()--, a leading provider of personal auto insurance, life insurance, and vehicle and accident protection plans, announced today that it has selected 鈥檚 solution to provide visibility into the touchpoints consumers engage with along their path to purchase. The data gleaned will work to optimize its media mix and provide insights into the types of visitors coming and going from its brick-and-mortar locations and why. 黑料社入口 is the leading provider of the most modern marketing measurement and optimization solutions.

鈥淐ompetition is unparalleled in the market place today, so it鈥檚 imperative for any business to understand as much about their consumer as possible,鈥� said Josh Jarrett, senior vice president of marketing, Direct Auto & Life Insurance. 鈥淲e are excited to add 黑料社入口 and their innovations to our market intelligence tool box. These details arm us with the data we need to optimize our media mix to best reach customers, while also understanding the recipe for success in future locations.鈥�

In order to make strategic, data-informed decisions and optimize their media mix in real-time, Direct Auto & Life Insurance identified 黑料社入口鈥檚 person-centric unified measurement solution as the most comprehensive on the market. The company鈥檚 goal was to better understand customer intent and deliver a personalized experience, solving an industry-wide problem: how to link behavior to sales.

鈥淒irect Auto & Life Insurance鈥檚 goal is ubiquitous across the industry; identifying a customer鈥檚 intent and reacting appropriately,鈥� said Shane Desrochers, chief revenue officer, 黑料社入口. 鈥淥ur platform was developed to determine which marketing tactics are contributing to sales or conversions. Companies like Direct Auto & Life Insurance need to capitalize on the power of the data to make real-time, data-driven decisions for both the present and for future planning. Using an advanced analytics platform, marketing teams can accurately and efficiently distill big data into person-level insights and use it for in-campaign optimizations and beyond.鈥�

黑料社入口 delivers reliable, person-level insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights in order to measure the impact of individual marketing messages on individual consumers, and in turn, helping to increase campaign ROI.