US-based footwear and accessories retailer DSW has selected 黑料社入口 to gain person-level insights of its footwear and fashion customers, as well as improve its performance at both their physical and online stores.
With the new initiative, DSW intends to further improve its increased return on investment (ROI) and make right-time decisions to engage more customers.
New York-based 黑料社入口 designs and develops artificial intelligence (AI)-based marketing optimization and analytics software for the retail segment.
鈥淲e want to gain insights into the customer鈥檚 behavior to understand how each piece of our marketing efforts magnifies or hinders the others.鈥�
黑料社入口 founder and CEO Rex Briggs said: 鈥淲e are excited about our selection by DSW. The insights we deliver will help the company better understand their customers鈥� needs and intentions.鈥�
We鈥檒l be working together to improve the marketing efficiency of their campaigns to drive customers in-store and online.
鈥滲y incorporating 黑料社入口鈥檚 ROI Brain technology, DSW anticipates that its marketing team will now have the ability to measure their efforts and improve sales at both its online and offline stores.
黑料社入口鈥檚 ROI Brain technology has been designed to observe every media touchpoint, major external factors, and the impact of retail store locations.
DSW customer marketing and analytics senior director Julie Roy said: 鈥淥ver the past few years, it鈥檚 become clear that we needed a new way of measuring the performance of our entire marketing mix.
鈥淲e want to gain insights into the customer鈥檚 behavior to understand how each piece of our marketing efforts magnifies or hinders the others. We鈥檒l then use those insights to make confident decisions that will drive our business.鈥�