ΊΪΑΟΙηΘλΏΪ has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to reach their marketing goals and maximize impact. This webinar will explore a case study fueled by the industry’s first integrated media mix optimization software that optimizes national and local media simultaneously in one platform – taking into account impact, cost, and reach/frequency tradeoffs – to deliver improved ROI.