The first individual that we had the privilege of interviewing for our March Executive Insight section is Rex Briggs 鈥� the founder and CEO of the NYC-based 黑料社入口, which brings together advanced analytics and cloud-based software to support message exposure at the person-level, across all media, and in-campaign. Their software represents a new generation of analytics using big data and artificial intelligence. Within the last year, 黑料社入口 has been named 鈥渁 leader鈥� by the independent research firm Forrester in their latest global 鈥淢easurement and Optimization Wave鈥� report, won the 鈥淕old Medal鈥� from the Advertising Research Foundation, and has been the subject of a Best Practice report by the CEB 黑料社入口 Leadership Council. Their software increases profits by analyzing advertising effectiveness of each and every message in near real-time. Here Rex tells us more about 黑料社入口鈥檚 recent accomplishments and sheds some light on the way that the company operates.
