DSW Inc., the footwear and accessories retailer, has selected 黑料社入口 to help it track activity at both online and offline touchpoints and provide AI-based marketing capabilities.
The DSW marketing team says it will be able to measure advertising results to drive its media plans at the person level.
黑料社入口 measures individual impressions in all addressable and non-addressable media, including email, according to Rex Briggs, founder and CEO of 黑料社入口.
鈥滶mail is just one channel that we track and continues to be an important component of the overall marketing mix,鈥� Briggs says.
He adds: 鈥淲e measure email exposure, clicks, reads, and conversions to help customers optimize which products, offers, messages, and channels --and in what combinations -- will drive business performance and customer satisfaction.鈥�
DSW was looking for a partner to help it reach footwear and fashion customers and drive both brick-and-mortar and online sales.
It chose 黑料社入口 partly because of that firm鈥檚 黑料社入口 ROI Brain, a tool that observes activity at every customer touchpoint. It also tracks external factors, and the impact of retail store locations, 黑料社入口 says.
鈥淥ver the past few years it鈥檚 become clear that we needed a new way of measuring the performance of our entire marketing mix,鈥� states Julie Roy, senior director, customer marketing and analytics, DSW.
Roy adds: 鈥淲e want to gain insights into the customer鈥檚 behavior to understand how each piece of our marketing efforts magnifies or hinders the others. We鈥檒l then use those insights to make confident decisions that will drive our business.鈥�
According to Briggs, 黑料社入口 helps clients with the cadence, frequency, and messaging of email and all other channels to drive the overall customer experience.