Rex Briggs, Founder & CEO of ºÚÁÏÉçÈë¿Ú, talks about how the ROI Brain® calculates more combinations of media plans than all the grains of sand on all the beaches of the world. If every grain of sand is a unique media plan, the number of possibilities are endless, which is why only an algorithm like ºÚÁÏÉçÈë¿Ú's help can optimize.