To describe how 黑料社入口 is different, we will start by defining the category of companies that 黑料社入口 competes with. The category includes marketing mix models, attribution models, and the newly minted Forrester descriptor, 鈥淯nified Measurement.鈥�
Forrester named 黑料社入口 Leader in 鈥淯nified Measurement鈥� in their October 2016 Wave report. This means that 黑料社入口 combines mixed modeling and attribution modeling into one Unified 黑料社入口 Measurement. Forrester sees Unified Measurement as the evolution of marketing mix and attribution models. They encourage marketers to select Unified Vendors that integrate both marketing mix modeling and external factors, such as the weather and economy, with the attribution of the contribution of each marketing element.
As with other leaders, 黑料社入口 delivers results through dashboards, and offers what鈥慽f budget planning tools. In 黑料社入口鈥檚 case, the software includes knowledge management and an optimization workflow system so that marketers can optimize their entire marketing mix while the campaigns are live. What makes 黑料社入口 different鈥攚e think better鈥攖han other Unified Measurement Vendors are five key factors:
1. Fastest On-Boarding + In-Campaign Adjustments = 30%+ Higher ROI
2. Message + Person-Level Attribution = More Actionable Optimizations
3. Location Analysis = Hyper-Local Optimizations
4. Brand + Behavior Analysis = PersonCentricTM Targeting
5. Validation = Greater Confidence in Results
We will explain each of these points of differentiation and why it matters to marketers. We conclude with 鈥渨hat to ask鈥� vendors with regard to these key capabilities. The 鈥渨hat to ask鈥� list is available as a HERE. Marketers and agencies can use this form to save time when generating a request for proposal (RFP).