Waste in advertising spend has risen to become a ubiquitous problem that affects nearly every brand in the ad space. I鈥檓 finding that many chief marketing officers are wary of how much of their money is being squandered.
That said, this year is the first that digital ad spend is set to exceed traditional ad spend, according to data by eMarketer, . And growth in global ad spend is projected to reach (subscription required). The stakes are high -- and climbing.
