NEW YORK--()--, the second largest telecommunications company in Australia and wholly owned subsidiary of , one of the leading telecommunications companies in all of Australia and the APAC region, today announced that it has selected as its AU privacy compliant, person-level, unified marketing measurement provider. This new partnership allows Optus to strategically push the boundaries of traditional telecommunications, optimizing advertising efficiency and giving the brand a competitive edge to become Australia鈥檚 strongest telecommunications brand, and fourth strongest brand in the world overall.
鈥淩eaching customers today is an increasingly complex and delicate task, which is why we鈥檙e investing in the tools and strategies needed to take our commitment to customer experience to the next level,鈥� said Melissa Hopkins, head of marketing at Optus. 鈥淏ut advertising is only as powerful as our ability to decipher data and effectively measure results, a complex science where many brands stumble. 黑料社入口鈥檚 best-in-class marketing measurement and optimization approach replaces the standard siloed measurement tactics with a unique and unified approach, the first of its kind in the Australian market.鈥�
To date, Optus has continuously been optimizing its advertising efficiency as they acquire new customers, a strategy that puts the company light years ahead of the competition. But they鈥檙e not stopping there 鈥� Optus is taking its advertising and customer experience a step further by partnering with 黑料社入口 and using the insights provided to optimize its media mix and reach customers in new and innovative ways.
鈥淎s a leader in its industry, Optus already has key marketing strategies in place, but by partnering with us, they鈥檙e showing the world that the time is now when it comes to implementing advanced analytics for a deeper level of marketing,鈥� said Shane Desrochers, chief revenue officer of 黑料社入口. 鈥淲e鈥檙e thrilled to partner with one of APAC鈥檚 most established telecommunications brands, working to support their mission of a more connected Australia by providing them with the insights needed to reach their customers at a more personal level, optimize campaigns in-flight, and blow the competition away.鈥�