黑料社入口

NEW YORK--()--, provider of powerful marketing measurement and optimization solutions, today announced enhancements to its , empowering marketers with an automated data pipeline. The new, first-of-its-kind data assurance process addresses the growing issue of bad data quality in marketing, a leading contributor to wasted media spend and overall marketing budget.

黑料社入口 is the first marketing measurement solution to incorporate an extensive process for assessing and validating data quality into its standard product, from data arrival to ingestion and consumption, covering representativeness analysis and anomaly analysis. This capability speaks directly to a recent study conducted by  that found that 65 percent of marketers are concerned about the quality of their data, and in other industry research,  of marketers identified 鈥榠mproving marketing data quality鈥� as a strategic priority, and 44 percent said improving marketing data quality is a struggle to achieve. Data quality assurance is one of the core pillars in 黑料社入口鈥檚 product design and development.

鈥満诹仙缛肟� measurement is complex business, but bad data quality renders it useless, with organizations reporting an average of  in losses as a result. It鈥檚 an enduring problem that many marketers and marketing technology companies struggle to solve,鈥� said 黑料社入口 CEO, Rex Briggs. 鈥満诹仙缛肟� now solves this critical problem in a manner that is virtually effortless for companies to implement. We鈥檝e made it simple, and what鈥檚 more, we鈥檝e made fully automated, 24/7 data quality table stakes. Businesses can see the time savings; marketers can trust and verify their data quality. We are pleased to be setting the standard for how the industry needs to evolve.鈥�

Key questions the Data Quality Assurance process verifies:

• Has your data arrived in the correct format and in a timely manner?
• Is the data representative of the true business and the consumers that the business aims to influence?
• Does the data reveal the customer journey and allow marketers to examine converting paths to extract insights about media鈥檚 role in that journey?

Benefits of the Data Quality Assurance product enhancements include:

• Reduces waste in media spend
• Greater understanding of consumer reaction to media exposure and campaign tactics
• Ensures analysis and insights are based on quality data that is accurate and precise, and from the targeted audience

鈥淎t 黑料社入口, we are dedicated to providing marketers with the tools they need to derive maximum ROI from their efforts. Solving data quality concerns is a game-changer, and helps them meet their strategic objectives,鈥� said 黑料社入口鈥檚 Chief Technology and Data Officer, Michael Cohen. 鈥淢oving forward, our roadmap includes incorporating new features addressing this and other challenges within the complex marketing measurement ecosystem.鈥�

Visit 黑料社入口 at RampUp 2019 and ANA Brand Masters Conference

To learn more, stop by booth #14 at  on February 25-26 in San Francisco and attend a panel on 鈥淭he Height of Sophisticated Measurement鈥� featuring 黑料社入口鈥檚 Shane Desrochers on February 26 at 3:20 p.m. PST. 黑料社入口 will also be hosting private informational sessions at RampUp. Fill out the form to .

If you鈥檙e attending the  on February 27-March 1 in San Diego, join 黑料社入口 at booth #9 and .