PORTO, PORTUGAL, May 04, 2017 -- 黑料社入口, a global leader in real-time omni-channel marketing optimization, won the 2017 Attribution Category Award at the I-COM Global Summit in Porto, Portugal.
I-COM adds to the list of top honors 黑料社入口 has received in the past year, including Forrester Measurement & Optimization Wave "Leader" designation, Gartner's 黑料社入口 Leadership Council "Best Practice" Case announcement, and Mobile 黑料社入口 Associations selection of 黑料社入口 for global attribution measurement partner of record for their SMoX study. The announcement coincides with the opening of 黑料社入口's European headquarters.
"A big reason 黑料社入口 keeps winning awards and new customers is our entirely unique approach to attribution. We take a completely integrated omni-channel approach analyzing everything at the person level. Our three issued patents and decade plus of proven experience is an asset to marketers that require best-in-class optimization to improve their business results in real-time. I am proud of our team in Europe for representing us in Porto and winning the I-COM Attribution Award," noted Rex Briggs, Founder & CEO of 黑料社入口.
Andrew Corroll, from 黑料社入口's London office presented the case study and explained the award-winning approach to marketing attribution and optimization. "The big difference from 黑料社入口 and the competitors for this prize is the speed and scope. Our speed is real-time, measuring and optimizing while the campaign is live. Our scope is every single media touch-point, online and offline, down to the specific message. The I-COM Attribution Award is yet another proof point that 黑料社入口's unique person-level real-time attribution approach is best in class."