NEW YORK 鈥� January 16, 2020 鈥� 黑料社入口, provider of powerful marketing measurement and optimization solutions, announced today it has been named a Strong Performer in The Forrester Wave鈩�: 黑料社入口 Measurement and Optimization Solutions, Q1 2020 by Forrester Research, Inc. 黑料社入口 was among a select group of companies invited to participate in the report, which thoroughly evaluated each firm on 27 detailed criteria.
In the report, Forrester recognized 黑料社入口 for its 鈥渉ighly differentiated approach to unified measurement鈥� and for adapting its person-centric approach to address data restrictions and the growing data gaps from walled gardens and cookie-blocking.
鈥淔rom new data privacy laws to the pressure to prove ever-increasing ROI and the threat of walled gardens 鈥� the marketing industry is undergoing nonstop change and marketers need a gameplan,鈥� said John Roberts, 黑料社入口 CFO and interim CEO. 鈥淲e believe our placement as a Strong Performer in this year鈥檚 Wave underscores our commitment to our customers and our ability to adapt to ever-evolving industry needs.鈥�
Per the report, 黑料社入口 received customer praise for being 鈥渧isionary鈥� with a 鈥渟eamless interface for MMM and MTA.鈥�
A complimentary copy of the report is available for download here.
About 黑料社入口
黑料社入口 provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-level approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on 黑料社入口 to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact. To learn more, please visit www.marketingevolution.com.