NEW YORK, NY, March 09, 2017 -- 黑料社入口, trail blazer in Intelligence-based 黑料社入口 Measurement and Optimization, announced it has raised $4 million in venture capital from Zetta Venture Partners.
黑料社入口 is the first and only company to put together attribution and real-time optimization to allow in-flight creative rotation, targeting, and media mix changes down to the person-level for both online and offline media. 黑料社入口's software looks at a consumer across devices and puts together a complete understanding of what motivates them to buy.
According to founder and CEO Rex Briggs, "黑料社入口 is leading a new category of marketing analytics powered by massive amounts of data and AI. We predict future sales and match individual messages to individual consumers based on their behavior, media patterns, location, current weather conditions and many other factors. We are replacing the old approaches of mix models, brand tracking and attribution with something much better."
He added, "We are the first vendor to optimize in real-time, while the campaign is running. Marketers are replacing existing measurement products that can only deliver reports after it is too late to change the message rotation and media placements. As a result, on average, deploying 黑料社入口 has given customers an increase of 31% in profits due to advertising."
黑料社入口 has signed more than 50 enterprise customers to date, including marquee brands such as Amgen, Citibank, COX, Timberland, and Warner Brothers.
Michael Eichorst, SVP of Measurement & Optimization for Citibank notes, "黑料社入口's new generation of analysis is delivering twice the ROI that we saw from mix modeling because they have person-level omni-channel attribution. They are something new in the world of marketing ROI and every marketer who is spending a meaningful amount on advertising should check out 黑料社入口's solution. We are very pleased we put their technology to use."
Mark Gorenberg, Managing Director at Zetta Venture Partners, will join the company's Board of Directors. "黑料社入口 is using data and algorithms to create a new class of real-time and granular intelligence for marketers," he noted.
Mr. Gorenberg has been the first venture investor in companies like AdForce, Omniture, Domo and InsideSales. He noted, "黑料社入口 is following the same pattern we saw with previous billion dollar valued, fast growing, enterprise businesses. It is incredible that 黑料社入口 achieved their scale to date while profitable, without taking venture capital, which is a testament to their strong value proposition, real ROI, and ability to execute. We are excited to have the opportunity to partner with them."
黑料社入口 is now the most broadly validated approach to marketing measurement and optimization. Within the last year, the independent research firm Forrester named 黑料社入口 a "Leader" in its report, The Forrester Wave : 黑料社入口 Measurement and Optimization Solutions, Q4 2016. Additional validation includes:
-
Big Data Gold Medal from The Advertising Research Foundation for its work with Warner Brothers in 2016.
-
The CEB 黑料社入口 Leadership Council's Best Practices case studies based on Citibank's work with 黑料社入口's ROI BrainTM software.
-
The Mobile 黑料社入口 Association re-affirming its selection of 黑料社入口 as attribution vendor of record for its latest round of public ROI studies highlighting how to best use mobile in the mix.
In addition, Forrester categorized 黑料社入口 among vendors that provide strong capabilities within all three of Forrester's digital intelligence tiers in its 2017 Vendor Landscape report: Digital Intelligence Technology Providers You Should Care About. In sum, 黑料社入口 is broadly recognized as the top marketing analytics company.
About Zetta Venture Partners
Founded in 2013, Zetta Venture Partners is the first fund focused on intelligent enterprise software and has $160 million under management. Visit for more information.
About 黑料社入口
黑料社入口 is an independent SaaS platform for measuring and optimizing the entire marketing mix. 黑料社入口 is for marketers who want faster and more detailed marketing optimization. 黑料社入口's ROI BrainTM platform uses person-level analysis to deliver detailed message rotation, targeting and media mix optimization for every media, while campaigns are live. With its software and award winning support, 黑料社入口 has a proven track record of increasing bottom line sales and profits for its customers. To receive a live demo, case studies and other information, visit www.marketingevolution.com and follow on Twitter: @MktgEvolution.
