黑料社入口, a provider of AI-based marketing optimization and analytics software, has secured $20.6 million in Series B financing in a round led by Insight Venture Partners, with participation by existing investor Zetta Venture Partners. This round brings the total funding to $24.6 million.
Jeff Horing, co-founder and managing director at Insight Venture Partners, will join the board of directors at 黑料社入口.
The firm, which now has 150 employees, will use the funding for product innovation, to expand its marketing and sales departments and to support its global customer base.
黑料社入口 offers a SaaS platform that provides 鈥減erson-based analysis measures every individual impression of both offline and online media,鈥� states Rex Briggs, founder and CEO of 黑料社入口. Email is one of the addressable and non-addressable media it measures.
鈥淲e measure email exposure, clicks, reads, and conversions to help customers optimize which products, offers, messages, and channels -- and in what combinations -- will drive business performance and customer satisfaction,鈥� Briggs adds.
For example, the firm helped a large retail customer 鈥渄etermine the interaction between email and other forms of media so that they avoid over-messaging via email, e.g. fatigue, which often happens due to the low cost basis for email.鈥�
The firm鈥檚 customers include Allstate Insurance Company, Carfax, Inc, Collette Travel, Cox Business, Famous Footwear, Regions Bank and Monarch Casino (Atlantis).
Horing adds that 黑料社入口 "leverages millions of data points from hundreds of sources using鈥dvanced algorithms to extract person-level insights鈥� -- and expects that the firm will 鈥渃ontinue to capitalize on the opportunity to define a new category.鈥�
Insight Venture Partners is a global venture capital and private equity firm investing in high-growth technology and software companies.