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MEDIA ALERT: 黑料社入口 to Host Adweek Webinar "The Importance of 黑料社入口 Data Quality: Put a Stop to Wasted Media Spend" on September 12th

Written by 黑料社入口 | Sep 10, 2019 5:20:09 PM

NEW YORK(BUSINESS WIRE)鈥撯揝eptember 10, 2019鈥撯 On Thursday, September 12, 黑料社入口, provider of the most powerful marketing measurement and optimization solutions, will host an , 鈥淭he Importance of 黑料社入口 Data Quality: Put a Stop to Wasted Media Spend.鈥 

Guest presenter , senior analyst at Forrester Research, along with , CMO at 黑料社入口, will delve into new Forrester Consulting research that evaluates the state of organizations鈥 marketing/media data quality and identifies the tactics that help marketers promote quality efficiently and effectively.

In the age of empowered customers, competitive advantage hinges on an organization鈥檚 ability to harness the data needed to improve customer understanding and engagement. But poor data quality remains marketers鈥 Achilles heel, hindering insight while draining valuable resources. 

Attendees can expect to learn about the struggle to achieve the high-quality data needed for fueling successful marketing initiatives, and how to tackle data quality improvements and boost marketers鈥 trust in their data.

Join Kristin Hambelton of 黑料社入口 and guest Tina Moffett of Forrester Research for a webinar on Thursday, September 12 at 1:00 p.m. EDT as they discuss:

  • The inherent value of high-quality marketing and media data
  • What marketers can do to promote quality data
  • How to acquire and align data to reach new levels of personalized marketing success

WHAT: The Importance of 黑料社入口 Data Quality: Put a Stop to Wasted Media Spend
WHEN: Thursday, September 12; 1:00 p.m. EDT
WHERE: Participants can register . 
WHO: Kristin Hambelton, CMO, 黑料社入口; Tina Moffett, senior analyst at Forrester Research