The Scenario: Your agency delivers a media plan, and you鈥檝e got a briefing call in half an hour to lock it in. You want to ask smart questions to ensure the plan is solid. Here鈥檚 how to do it in 15 minutes using the 鈥淐ompare鈥� feature:
Step 1: Create Impact Optimization for Agency鈥檚 Media Plan
Step 2: Create Unconstrained Impact Optimization
Step 3: Compare Forecasted Impact of Agency Plan to Unconstrained Optimization