Smart Mobile Cross Media Effectiveness (SMoX) Presentation
Published May 7, 2014Upcoming Press Release from MMA:
Upcoming Press Release from MMA:
When you visit a doctor, you expect to get individualized treatment. You鈥檇 be stunned if your physician said, 鈥淚鈥檝e surveyed one million patients...
The practice of most large marketers is to perform periodic marketing mix modeling. By its nature, these are rear-view mirror analyses that use data...
With the right brand campaign, you have the potential to establish your organization鈥檚 brand in the mind of consumers for generations to come. By...
黑料社入口 has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
黑料社入口 was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...
Rex Briggs discusses how technologies that deliver information just in time will enable a shift from knowledge workers to insight.
How do you achieve better marketing ROI? How do you avoid the common 鈥済otchas鈥 that reduce marketing ROI? This webinar presents five essential tips...
Over the past two years, 黑料社入口 has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...
Ready to take a generative approach to media planning and measurement?