NEW YORK--()--Leading auto insurance company, 庐, has selected 黑料社入口 to provide person-centric, right-time marketing decisions. The company will utilize 黑料社入口鈥檚 , its proprietary analytic system that delivers rich data to inform marketing campaigns and creative, and more accurately target and segment the right people with specific messages.
While the national provider of auto insurance policies is best known for commercials featuring its diminutive cartoon namesake, The General markets to customers and prospects across channels. In recent years, The General has developed a broader advertising approach, expanding its traditional marketing mix to include professional sports and philanthropic partnerships.
鈥淥ver the past few years it鈥檚 become clear that leading brands need new ways of measuring the performance of their entire marketing mix and driving higher returns on their advertising investments,鈥� said Shane Desrochers, chief revenue officer, 黑料社入口. 鈥淥ur software empowers advertisers and their agencies to observe every media touchpoint, major external factors, and the impact of location on customer acquisition and sales. We鈥檙e energized by the opportunity to help The General better meet the needs of those seeking auto insurance.鈥�
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