Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person in the country. Briggs explains how this analysis is used to optimize marketing ROI in-flight, while the campaign is running and how the 鈥渨hy behind the buy鈥� generates powerful insights and action by connecting to programmatic and media agency buying.
Want to learn more? Watch this 5:29 minute Algorithm video.