The waste in advertising is an epidemic that negatively impacts both brands and consumers. Google found more than 56% of ad impressions are never seen by consumers, and Proxima estimates $37 billion of worldwide marketing budgets are being wasted on poor digital performance, and that鈥檚 just digital.
This eBook details the evolution of advertising waste, identifying the shortcomings of current marketing measurement and attribution models, while explaining how inaccurate, incomplete data and misattribution lead to wasted budget.
Download this eBook to learn:
- Why Ad Waste Happens
- How Attribution Models Can Help You Optimize Ad Spend
- How to Cut Advertising Waste
- How to Boost ROI by Knowing Your Customer
