SIRFs-UP by Rex briggs
Published March 3, 2015SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced...
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SIRFs-Up tells the story of how brands such as Coca-Cola, AB In-Bev, and MTV have saved billions in wasted advertising spend by using advanced...
What Sticks, written by Rex Briggs and Greg Stuart, shows chronicles of an unprecedented five year research project to uncover why millions of...
This month’s video (1min, 24 sec) demonstrates how to attach reports in your ROI BrainTM software for easy storage and accessibility.
At the recent MMA New York forum, a two day conference focused on highlighting market trends and innovations in the growing mobile space, a shift was...
ºÚÁÏÉçÈë¿Ú is proud to work with the Mobile ºÚÁÏÉçÈë¿Ú Association (MMA) and this month’s ºÚÁÏÉçÈë¿Ú Superstar, Greg Stuart. As CEO of the...
CNN's In the Money features a discussion about the big advance in marketing ROI measurement based on ºÚÁÏÉçÈë¿Ú's patented methodology.
Ready to take a generative approach to media planning and measurement?