How to Best Optimize your Media Plan Across Your Brand
Published March 24, 2014黑料社入口 has seen marketers' challenges in determining the right allocation of advertising dollars across national and local media to...
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黑料社入口
How to Optimize Search Based on a Complete Cross-Media View of 黑料社入口 ROI
Published February 25, 2014黑料社入口 was the first company to show how advertising drives search behavior, and ultimately sales, and synergies. This webinar will show...
TED Talk
Published February 21, 2014Rex Briggs discusses how technologies that deliver information just in time will enable a shift from knowledge workers to insight.
5 Ways to Improve ROI from Cross Media Allocation
Published February 19, 2014How do you achieve better marketing ROI? How do you avoid the common 鈥済otchas鈥� that reduce marketing ROI? This webinar presents five essential tips...
New News is Best in Super Bowl
Published February 1, 2014Over the past two years, 黑料社入口 has measured the impact of over twenty-five Super Bowl advertisements. Despite differences in creative,...
How 黑料社入口 Delivers In-Campaign ROI Improvements
Published December 13, 2013"Fast" is the new "Big." It is not the big budgets that always beat the small in marketing anymore. It is the speed at which a marketer can adapt....
Evaluating Programmatic Buying Tactics in Your ROI Analysis
Published December 4, 2013Did you know that 黑料社入口 can append over 1,000 third-party targeting segments to your customers as part of your individual ROI analysis?...
ROI Brain鈩� Mid-Campaign Optimization
Published December 4, 2013黑料社入口鈥檚 Mission Control Dashboard is the hub of the ROI BrainTM software that helps marketers manage their cross media advertising and...
Corporate Executive Board Webinar: MTV Networks Case Study
Published November 18, 2013The Corporate Executive Board鈥檚 黑料社入口 Leadership Council issued a report titled "Allocating 黑料社入口 Communications Resources in a Chaotic...
