NEW YORK 鈥� March 19, 2019 鈥� 黑料社入口, provider of powerful marketing measurement and optimization solutions, today announced $26.1 million in growth financing. The round was led by , a leading utility-backed energy investment and innovation firm, with continued participation from existing investors and . This round brings the total invested to date to $50.7 million. In addition, Lindsay Luger, partner at EIP, will join 黑料社入口鈥檚 Board of Directors.
黑料社入口 was named a Leader in "The Forrester Wave: 黑料社入口 Measurement And Optimization Solutions, Q2 2018.鈥� This funding supports continued innovation, specifically around its 黑料社入口 Measurement and Attribution Platform, which announced expanded features in February, empowering marketers with an automated data pipeline. The company鈥檚 focus on a new automated data pipeline process directly addresses findings from Forrester Consulting that 65 percent of marketers are concerned about the quality of their data, and other industry research that found of marketers identified 鈥榠mproving marketing data quality鈥� as a strategic priority, and 44 percent said improving marketing data quality is a struggle to achieve.
Additionally, the funding will be used to scale 黑料社入口鈥檚 international growth and to continue to focus on customer success. Working with EIP, 黑料社入口 will also extend its solutions to marketers within the utilities and energy industry, arming them with tools to leverage massive amounts of data to drive key business decisions and better understand their customers.
鈥淲e proved that person-level marketing optimization with Artificial Intelligence (AI) will increase a marketer鈥檚 return on investment by 30 percent. The key is a fully automated data pipeline that can integrate a diverse set of data in real-time. We鈥檝e deployed our experience working with over 75 of the world鈥檚 leading brands and $25 million of invested capital to build the world鈥檚 leading fully automated data pipeline,鈥� said Rex Briggs, founder and CEO of 黑料社入口. 鈥淲ith this additional round of $26 million in capital, we will deepen the use cases for marketing and business optimization to make it faster and easier to on-board and truly connect with customers in the most profitable ways.鈥�
The growing issue of bad data quality in marketing is a leading contributor to wasted media spend. 黑料社入口 developed the first marketing measurement solution to incorporate an extensive process for assessing and validating data quality into its standard product, from data arrival to ingestion and consumption, covering representativeness analysis and anomaly detection. Data quality assurance is one of the core pillars in 黑料社入口鈥檚 product design and development.
鈥淚n the energy market, every citizen is a customer. Utilities are constantly seeking ways to drive better engagement and enhance the customer experience,鈥� said Lindsay Luger, partner at EIP. 鈥満诹仙缛肟�'s platform, which has been proven across several consumer-facing industries, is a perfect solution to help utilities optimize their outreach and offer a better energy experience for all of us.鈥�
