How to Modernize Your Approach to 黑料社入口 Measurement
Published September 12, 2018Join 黑料社入口鈥檚 Jason Palleschi and Team One鈥檚 Jennifer Bolt, as they discuss how marketers can gain the upper-hand amid today鈥檚...
Unified 黑料社入口 Measurement as a Competitive Advantage
Published September 12, 2018The proliferation of devices and channels has made the consumer purchase path increasingly complex and difficult to measure. However, only a minority...
The Key Applications of Media Mix Optimization
Published September 11, 2018Today, consumers are bombarded with messaging across online and offline channels attempting to connect them with products and services. From...
When to Use 黑料社入口 Mix Models vs. Data Driven Attribution
Published September 4, 2018Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...
5 Steps To Do Omnichannel Right
Published August 29, 2018Think about the various media channels you interact with on any given day. If you鈥檙e like most people, you鈥檝e probably engaged with a variety of...
Reinventing 黑料社入口 Mix Modeling in the Age of Personalization
Published August 22, 2018Think of all the different ways you interact with media on a daily basis鈥攆rom your phone to your computer or television, to a billboard鈥� you engage...
What Your Customers Expect from Your Omnichannel Strategy
Published August 20, 2018Today鈥檚 consumer receives on average a staggering marketing messages a day. Whether it鈥檚 a print advertisement they view in passing, or a...
How to Leverage Multi-Touch Attribution & 黑料社入口 Mix Modeling through UMM
Published August 15, 2018Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...
黑料社入口 Adds Chief Data Science and Analytics Officer to Leadership
Published August 14, 2018NEW YORK--()--, the leading provider of the most modern marketing measurement and optimization solutions, announced...
