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ºÚÁÏÉçÈë¿Ú technology, also known as martech, describes software and tools that help marketing teams achieve their goals and objectives. The entire...

A brand’s reputation is one of the oldest markers of a business’s commitment to making customers happy. From a consumer’s perspective, a good...

The philosophy behind marketing products or services to consumers has been around for centuries. Even in pre-literate societies, artisans would give...

Today’s marketers know they must continue to evolve how they measure, analyze, and communicate the success of their campaigns. It’s no longer enough...

Today, marketers know they need to prove value to the C-suite – and with many marketers receiving sizable budgets for their holiday campaigns, the...

In 2021, the retail industry experienced rapid change and disruption as customers made new retail decisions depending on the state of the...

Ask a marketer if their brand’s image is important to the success of their business. Unless they work for an exceedingly unusual company, chances are...

The holiday season is right around the corner – and for many marketers, this presents an opportunity to close out 2020 on a high note. However, this...

In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer’s personal data. If they wanted to...