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It is well established in the marketing space that positive customer experience (CX) must consistently be a priority, with regular innovations to...

The process of marketing optimization has recently undergone major changes. In the past, most marketing campaigns were designed around a historic...

Oftentimes, the relationship between data and creative is seen as a 鈥済ive and take.鈥� Focusing on data-based optimization limits creative鈥檚 impact and...

The retail industry is facing new challenges. Due to intensifying competition from online retailers and faltering traffic instore, the industry is...

The interactions a customer has with a brand is now made up of multiple touchpoints, both offline and online. As a result, customers now have...

Chief marketing officers have the challenging task of directing marketing strategy in today鈥檚 constantly shifting business landscape. Meeting and...

Digital advertising and media have slowly taken over as the most popular way for brands to reach their target audience. According to ,...

To be successful in today鈥檚 business environment, modern brands must focus on their perception among consumers. This perception points to the brand鈥檚...

As the media mix continues to expand across offline and online channels, consumers are engaging with campaign efforts at a rapid pace. This means...