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Across industries, marketing professionals are leveraging a wider marketing mix that includes digital, print, broadcast advertising, and more. The...

Consumers today hold the advertisements they engage with to a higher standard than ever before. Given the massive amount of advertising vying for...

°Õ´Ç»å²¹²â’s omnichannel landscape requires marketers to focus their efforts on the individual. With this in mind, marketers need to rethink the way they...

Today, consumers are bombarded with messaging across online and offline channels attempting to connect them with products and services. From...

Marketers today rely on a variety of measurements to gain insights into their campaign efforts. Given the combination of digital, print, and...

Think about the various media channels you interact with on any given day. If you’re like most people, you’ve probably engaged with a variety of...

Think of all the different ways you interact with media on a daily basis—from your phone to your computer or television, to a billboard— you engage...

Today’s consumer receives on average a staggering marketing messages a day. Whether it’s a print advertisement they view in passing, or a...

Many marketers today rely on outdated marketing measurements to target their campaign audiences. Across digital, print and broadcast channels, they...