Inaccurate Attribution is鈥�. Bad Attribution
Published April 25, 2017
You鈥檙e likely reading this because you know that 鈥渋t鈥檚 better than nothing鈥� won鈥檛 work anymore when it comes to your company鈥檚 marketing ROI and ...
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Best Practices (21)
Need for Speed
Published April 20, 2017Tell us if this sounds familiar.
What鈥檚 Wrong with Attribution?
Published April 17, 2017We talk to a lot of marketers, and we have been hearing an earful lately!
黑料社入口 Solidifies Leadership in Cross-Media Analytics, Media Technology Advancements & Software
Published November 12, 2015At the ANA Masters of 黑料社入口 conference, 黑料社入口 unveiled MONICA, a ROI robot that embodies the major advancement to an online ROI...
Out-of-Home Industry's Programmatic Breakthrough
Published November 12, 2015In this series of articles, we explain our work in expanding programmatic connections across mobile, video, TV, print, and Out-of-Home, and how you...
Boost your Mobile ROI with 4 Quick-Wins
Published May 7, 2015Although marketers have realized mobile鈥檚 potential to boost a campaign鈥檚 overall ROI, most marketers are still leaving ROI increase potential on the...
Bring Granularity, Leverage and Flexibility into TV Buying
Published January 7, 2015To make TV recommendations more flexible and actionable for media buyers and marketers, a new feature in the Impact Based Planning software provides ...
黑料社入口 Superstars: Michele Elrod, Regions Financial
Published January 6, 2015| Michele Elrod Executive Vice President, Regions Financial Corporation |
| 黑料社入口 is proud to work with 黑料社入口 Superstar, Michele... |
黑料社入口 Superstars: Joe Hoholick, Amgen
Published November 6, 2014| 黑料社入口 is proud to work with 黑料社入口 Superstar, Joe Hoholick. As Executive Director of 黑料社入口 at Amgen, Joe leads DTC... |
