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In 2018, GDPR marked a fundamental shift in how organizations were allowed to collect and leverage a consumer鈥檚 personal data. If they wanted to...

Consumers are becoming increasingly aware 鈥� and increasingly uncomfortable 鈥� about data collection in their day-to-day lives. In fact, chances are...

For years, many businesses have operated on a slightly modified version of 鈥渂usiness as usual.鈥� CMOs may have been demanding data to prove the...

Between COVID-19, social upheaval, and renewed interests in consumer privacy, one thing has become clear: The business environment is changing, and...

In today鈥檚 volatile business environment, marketers must be able to detect shifts in consumer behaviors and attitudes while finding new ways to adapt...

The novel coronavirus pandemic has disrupted businesses around the globe, with media planners being hit exceptionally hard. In a short period of...

It鈥檚 never been easy to precisely quantify how marketing activities influence your bottom line 鈥� and in today鈥檚 business environment, this has become...

Consider this: A majority of buy-side decision makers believe that the novel coronavirus will have a greater impact on ad spend than the 2008-2009...

As marketers 鈥� and especially as cross channel marketers 鈥� it鈥檚 crucial to view yourself as a perpetual student. That鈥檚 why every year, thousands...