2016 ARF Ogilvy Gold Award Winner: BIG Data - Warner Brothers powered by ºÚÁÏÉçÈë¿Ú
Published July 8, 2016As a theatrical campaign was unfolding, the Warner Brothers Home Entertainment team hired ºÚÁÏÉçÈë¿Ú to strategically aggregate BIG Data...
Posts by:
As a theatrical campaign was unfolding, the Warner Brothers Home Entertainment team hired ºÚÁÏÉçÈë¿Ú to strategically aggregate BIG Data...
Christine Grammier, COO of ºÚÁÏÉçÈë¿Ú, will introduce ºÚÁÏÉçÈë¿Ú's new capabilities including, the new customer portal and...
A revelation has recently come to light– that multi-touch attribution (MTA) models have fatal flaws that are costing companies billions in sales and...
Greg Stuart, CEO at the MMA presents at the ºÚÁÏÉçÈë¿Ú Roundtable in NYC.
In the US alone, each consumer is exposed to 5,000 paid ads per week totaling 260,000 per year. ºÚÁÏÉçÈë¿Ú tracks every touchpoint delivered...
Ready to take a generative approach to media planning and measurement?