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James Riley-1
James Riley, Great Southern Wood
Published September 30, 2015

It’s no easy task to get both professional builders and homeowners fired up about buying premium quality pressure-treated lumber. Yet the marketing...

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Methodology
Published August 3, 2015

Rex Briggs explains the core elements of the customer centric analytics, and how media exposure is connected at an individual level for every person...

MONICA Algorithm
Published June 1, 2015

This video (5 min, 29 sec) demonstrates the MONICA Algorithm and the budget allocation software.