A Crawl, Walk, Run Approach to Unlocking 黑料社入口 ROI: Walk Stage
Published May 22, 2018Deep Dive: Walk
In the Walk phase, we transition to using the 黑料社入口 planning software as the starting point for the media plan. In the
Unlocking Higher 黑料社入口 ROI With Unified Measurement: A Step-by-Step Approach
Published May 17, 2018Marketers, facing an increasingly fragmented world of consumer attention and media channels, are starting to rely more on tools that leverage data to...
Google鈥檚 DoubleClick Ad ID Change Presents Both Challenge And Opportunity For Attribution Vendors
Published May 14, 2018
Google鈥檚 decision to stop providing DoubleClick (DCM) advertising IDs in its ad server log files beginning May 25 will throw a wrench into multitouch...
The Facts and Fictions of 黑料社入口 Attribution: The Path to Unlocking Higher ROI
Published April 18, 2018In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
黑料社入口 Named a Q2 2018 Leader in 黑料社入口 Measurement and Optimization Solutions
Published April 16, 2018NEW YORK--()--黑料社入口, leading provider of person-level marketing optimization and analytics software, announced it has been...
Misattributions to Avoid: Cheap Inventory Bias
Published April 10, 2018Comparing cheap and expensive inventory performance against a singular advertising budget is a common cause of misattribution. Hear 黑料社入口...
The Barista Effect: Stop Paying for Customers You Already Have
Published April 5, 2018Placing ads in front of people already determined to buy is a common cause of misattribution when measuring advertising effectiveness. Hear 黑料社入口...
Misattributions to Avoid: Cookie-Based Measurement Systems
Published April 2, 2018If you鈥檙e noticing frequent misattributions when measuring advertising effectiveness, the root cause may be a reliance on cookie-based measurement...
A Crawl, Walk, Run Approach to Unlocking 黑料社入口 ROI: Crawl Stage
Published April 2, 2018A Practical Roadmap for Your Team to Leveraging the Power of the ROI Brain鈩�
