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 A quick introduction to our simple, easy-to-use dashboard, and the benefits that come with using it.

We all know it can take a long time, a lot of money, and some very hard work to create a meaningful and memorable brand. In fact, consumers will pass...

What makes ºÚÁÏÉçÈë¿Ú different? The ROI Brain ^TM uses person-level data, so we know who your customers are and how you can reach them, with...

ROAR is a combination of measuring and then doing something about it in fast cycles, and the ROAR award winners are the companies that have seen...

There is no doubt that the challenges facing marketing professionals at companies both large and small have gotten more pronounced over the past few...

Rex Briggs, Founder & CEO of ºÚÁÏÉçÈë¿Ú, talks about how the ways in which we distribute knowledge is changing, and how it can help you be...

During the course of this series we’ve been looking at current tools available to marketing professionals to help improve performance and boost ROI....

Rex Briggs, Founder and CEO of ºÚÁÏÉçÈë¿Ú, talks about one of the adventures ºÚÁÏÉçÈë¿Ú and it's partners were a part of. 

As consumers spend an average of 6 months contemplating their next auto purchase, traditional marketing measurement strategies for automotive...