Attribution Buyers Guide: The Light at the End of the Tunnel
Published October 26, 2017In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
In a world of fragmented media and consumer attention, marketers are increasingly relying on data-driven decision-making to give them a competitive...
When an agency presents data that exceeds ROI goals, marketers tend to be skeptical. So how can agencies build client confidence? Contributor Rex...
What happens when algorithms take over marketing? Rex Briggs, Founder & CEO of ºÚÁÏÉçÈë¿Ú, shares that the right product, will reach the...
Larry Gamache on how ºÚÁÏÉçÈë¿Ú provides Carfax with the transparency needed to get unbiased insight into the marketplace.
Larry Gamache shares with Rex Briggs how ºÚÁÏÉçÈë¿Ú helped Carfax believe in the process of Wisdom of Crowds and how Carfax battles against...
One of the latest trends in the business world is -- after all, analyzing big data is a highly effective way to develop effective marketing...
By integrating PlaceIQ data in ºÚÁÏÉçÈë¿Ú's ROI Brain attribution and optimization platform, marketers are driving improvements in bottom...
Ready to take a generative approach to media planning and measurement?